The demand for virtual games that teleport a person to a different world and AI that can create an even more realistic experience can be a major feat for the company. Microsoft to have an upper hand in policies related to gaming consoles, sometimes bends in favor of the political parties or candidates. This will help Xbox gain advantage over its competitors where the cost of 10 games is sometimes equal to the cost of the whole console. Xbox also needs to follow the various labor laws and act accordingly. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Naukri.com - Naukri.com SWOT, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. The youth is willing to expend the money of these luxury products and also on future upgrades. MCV Staff 21st May 2013 Publishing. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. • Introducing their new offers or services directly to the computers, so that the clients can make deals just by sitting in their homes. Most computers on the planet run on Microsoft’s Windows Operating system. There is a high pressure created by other players like the PlayStation. Various political factors such as the US-China trade war in recent times have affected the sale of the product in those regions. Dropping console sales – One of the first threat to Xbox is the dropping sale of consoles. A SWOT analysis is advantageous for presenting the database derived from the internal and external analysis in a systematic and concise manner (Kotabe & Helsen 1998, pp. If Xbox wants to stay in business, it needs to update its products to keep creating value for the money the customer is willing to pay. 236-237). Competitive pricing – Xbox has consistently sold its product at competitive pricing. Exclusive games are brilliant – Some of the exclusive games of Xbox such as Gears of War series and Halo involve the most brilliant gameplay ever. In its operating units, all the political pressures need to face and overcome to keep making and selling the product. This needs to be kept in mind when marketing in countries that are very stringent with its rules and regulations. It has tried to stay ahead of the game with the launch of a motion-sensing game, that will keep the entertainment and health of the player, both in focus. PESTLE Analysis of Xbox analyses the brand on its business tactics. It also depends on the market rate of the various competitive products and services available in the market. Following are the social factors impacting Xbox PESTLE Analysis: The youth today is very dynamic. Analysis of the Marketing Environment for Microsoft Xbox - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The company needs to keep a tab on what its competitors are doing to gain an advantage over the existing products, to stay ahead of the market. It can be clearly observed in the analysis, the exictence of certain concerns on the social and legal front with regards to the games that are promoted for the video gaming consoles. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Microsoft Corporation if it is situated in unstable political environment. Downloads are available in dozens of formats, including EPUB, MOBI, and PDF, and each story has a Flesch-Kincaid score to show how easy or difficult it is Page 3/26. Xbox and the parent company has established the largest solar park in Virginia, USA, that generates enough electricity to power up about 100 million led lights. Quizzes test your expertise in business and Skill tests evaluate your management traits. Exclusive Games – A reason that PlayStation is ahead of Xbox is because of the many Exclusive games launched on the PlayStation such as God of war, Uncharted and others. Your email address will not be published. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. This is an important step for eventually devising a strategy that can effectively manoeuvre the competition to maximize a firm's chances of sustainability and profitability. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. Microsoft can launch something similar and at the same time push game development so that its Xbox sells more and sells wider.