Those who can establish an online presence, move their products online and make the buying process as simple and convenient as possible for shoppers will certainly put themselves in a better position for a strong end of year, and for ecommerce success in 2021. 2020 Consumer Holiday Trends: Our Small Business Pulse Report. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. According to our research, small businesses have a massive opportunity this holiday season if they are selling online. An online store is no longer a nice-to-have, it’s absolutely mandatory to survive in the new normal. Fast shipping or fulfillment was next most important to shoppers (. As if that wasn’t challenging enough, they’ve also had to re-learn what their customers want as shopping behaviors have changed by the day. All of a sudden, consumers who still wanted to support their local businesses had an immediate outlet to do so. Our mission is to bring you "Small business success... delivered daily." In doing so, they helped transform the world of online shopping – which had previously been dominated by large retailers – into one where small businesses could thrive as well. A marketer with a diverse background in writing, tech and hospitality, he loves finding the best ways to tell a story. It is designed to help small business leaders understand exactly how the pandemic has changed the way shoppers engage with them. They want quicker response rates and they can be mighty vocal too of having a bad experience with your brand. It seems that consumers’ preference for shopping small will also extend into the holidays. With consumers showing a renewed appetite for buying small, and online holiday shopping predicted to exceed 2019, there’s a reason for small businesses to be optimistic as 2020 comes to a close. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Those one-time Read More >>, Administrative and Business Support Services, small businesses impacted by the COVID-19 pandemic, offer their products on other marketplaces, After price, it’s all about speed. With retail locations forced to remain closed through much of the year to encourage social distancing, consumers had no choice but to start shopping online. Michael is PR Manager for Constant Contact. This latest small business trend means that businesses need to create a “voice” presence on their online channels – it’s a golden opportunity for small businesses to adapt while voice searching is so new. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Customers flood in, eagerly Read More >>, The COVID-19 pandemic has forced businesses to modify day-to-day operations and adapt to start doing business primarily online. We’ve heard some incredibly powerful stories from our customers this year who have been forced to reimagine their entire business to adapt to a newly distanced and digital-first world. Small business trends for 2021: Two-way communication, empathy and shopping local. Our mission is to bring you "Small business success... delivered daily.". It’s been a trying year for small businesses, and while the pandemic may have altered the ways we do business, it’s also unearthed new opportunities, particularly as we enter the busy holiday season. Once you understand what they’re looking for, find new and creative ways to deliver that value to them in ways larger retailers may not be able to. Main Phone: 888.842.1186 Note: for advertising inquiries, please use email only. As for what they are buying from small businesses, essential categories like grocery scored high as people likely chose local convenience stores over traditional grocers to limit their exposure to COVID-19. It’s safer for … Contact our LIVE Helpline to talk 1:1 with a Marketing Advisor. Let’s face it. RegardingNews Tips and Story PitchesCorrectionsBooks to ReviewProducts for ReviewAdvertisingGeneral Inquiries. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. Enhance your online store with ecommerce automation – get features that turn leads into customers. Small businesses who understand their customers stand the best chance of competing with the big retailers. If you’d like to submit your business for a Spotlight article, go here. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Main Phone: 888.842.1186Note: for advertising inquiries, please use email only. Build your online store in just a few simple steps. Tamar Weinberg, Chief Strategy Officeradvertise@smallbiztrends.com, Shawn Hessinger, Executive Editorsbtips@gmail.com, Small Business Trends, LLC15275 Collier Blvd #201-367Naples, FL 34119. Please use the contact form on this page to reach us. For small businesses impacted by the COVID-19 pandemic, this is especially true. All rights reserved. After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. As it turns out, small businesses who aren’t selling on Amazon needn’t fret. Small Business Trends. Michael WoodLast Modified: October 30, 2020. More often than not, consumers prefer to shop small. That may include new promotional schedules and coupons, better inventory management or even choosing new partners to work with who can enable you to move faster.
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