But opting out of some of these cookies may have an effect on your browsing experience. For the first time ever, Facebook aired a commercial during the Super Bowl. Fitbit’s “Find Your Reason” campaign showcases the unique stories from individuals who incorporated a Fitbit into their life and changed their life for the better. The lesson brands can take away from Burger Kings’ example is to not be afraid to take risks and run unconventional campaigns, as long as the underlying message frames your brand or product in a positive light. The movement of images will be present in all facets of design in 2020 - and marketing is no exception.Animation attracts the viewer’s gaze and holds it for longer periods. We would be remiss to not include an example of a COVID-19 themed ad in this year’s roundup. Fantastic! Conducting business as usual and putting customers in harmful ways is completely reckless and a recipe for a PR disaster. What good marketing design can experiment with, however, are different font sizes. Kudus to Circles.Life and their recent campaigns which are the perfect mix of cheeky and fun. Spotify took the time and effort into creating an engaging and humorous marketing campaign that people have connected with. If you want to read about the Guinness Gives Back Fund, you can do that right here. Using shock factor and art’s educational value to make an important point, the organization engages in a global conversation about the burning issue of violence against women by putting memorable images in a new, disturbing context. The best and worst advertising campaigns of 2020 are still rolling in! They succeeded because they didn’t try to sell a product as something that it’s not. People are swarmed on the internet with click-bait content, but they’re truly seeking a real connection that makes them feel something. Released in April 2020, the ad shows a man who is presumably in lockdown. The vehicle may have been hard to find, but the brand made sure to show that it would be easy to drive home due to its superb handling in snowy terrain. Another instance of infant intervention is an ad for a product that’s more in line with this youngest demographic: Lego. This Digital Marketing certification course will make you more marketable and enable you to handle marketing campaigns from end-to-end for 2021 and beyond. Apple perfectly takes advantage of this to showcase their products and how they can be used when working from home. The heavy, serif fonts will look even more striking combined with muted color backgrounds. 6 Winning Social Media Marketing Campaigns & How To Make Them Work For You. Volkswagen, who also drew recent praise for their ads bidding... 3. Brands that do choose to create their own interactive campaign should also follow Volkswagen’s example and share it across a variety of platforms to make the most of the exposure. We can’t afford to spread such negative energy. For the campaign, Gillette created a short film that addresses the #MeToo movement and the problems in society it highlights, such as sexual harassment, bullying, and toxic masculinity. “The Robbers Try to Steal the Bank But Do They?” is an odd-ball suggestion for the name of the blockbuster movie produced by kids and is also campaign’s tagline. In this way, Chanel was able to accomplish such a powerful campaign with a simple drawing and message. EloQ campaigns were effective and they helped Holiday Inn build its reputation in the local community and turn into “Saigon best-connected hotel.”. These cookies do not store any personal information. And we can’t use these horrible circumstances purely as a PR-game. As we have agreed on: using humor in ads, especially during these trying times, is a great idea. Even though OkCupid couldn’t run their ads everywhere, their campaign still had a huge impact that resonated with their target audiences. Watch the ad right here (and maybe sing along – come on, why not?). As the lockdown orders became more prevalent, TikTok, Apple manages to place nearly all its products (. The said action movie is actually a figment of children’s imagination as they are playing with their Lego sets. Impactful marketing strategies stir up our emotions and influence our buying decisions. #shareasquare - Lori Paikin, NaviStone®, 8. They took a creative approach and played around with muted colors to match its function. More here:https://www.adsoftheworld.com/media/outdoor/netflix_the_spoiler_billboard. - Hannah Trivette, NUVEW Web Solutions, 6. Covid-19: What is Wrong with the Life Cycle Assessment? It can reduce or enhance the strength of the headline, photo and other elements. Nike shared their open and honest view of where they stand on the current situation in America. . Here are 5 compelling marketing campaigns that caught our eye in 2020: Email newsletters always deliver desired results when implementation is spot-on. The ad features an array of differently burned toasts, arranged according to how well-done they are, pointing out the fact that there can be as many different ways to make toast as there are shades of a single color. No serious design - in marketing or otherwise - has ever used more than two fonts. The first step toward change and improvement is acknowledging weaknesses and past failures to move forward. By using this form you agree with the storage and handling of your data by this website in accordance with our, Netflix’s #Homesick Campaign – A great Ad Campaign, Now to the actual Covid-19 Netflix Campaign – Best Ad Campaign. CEO of Kling Marketing, Taylor Ryan, and Carlos Villaro Lassen joined a webinar organized by LuggageHero to talk about how the current pandemic affects the travel and hospitality industry. This advertisement uses wordplay and a general feeling of confusion in the world to create a super funny commercial. Most people focus on RyanAir’s own lack of tact and customer service these last months. This campaign is a great example of interactive content. The ads were appearing as wallscapes, as hanging street banners and as digital display on bus stops and train stations.Campaign author: Most Likely To. shift away from photography towards illustrations. National lockdowns, restrictions on purchase, etc., meant the availability of only the necessary commodities. This can be offset by creating full marketing campaigns with this new style to unravel a new identity, instead of just embedding a logo on abstract illustration. Most importantly, the business repositioning resulted in an increase of commercial followers in new markets and service areas by over 250% and brought them a record-breaking $23M in revenue and another Top 100 Roofer ranking. Ford worked in collaboration with Wieden+Kennedy New York. Spotify took the internet by storm with the clever use of memes for their digital marketing campaign. You may opt-out by. Innovation, creativity, and effectiveness were the pillars of the optimum marketing campaigns in 2020. Time is now for you to craft a compelling marketing campaign for your venture. When creating visually engaging marketing campaigns that entice the audience to act or react, it’s worth remembering that these campaigns should always feel authentic to the masses and singular people and that they should speak with consistency and purpose. Apple manages to place nearly all its products (AirPods, Smart Watch, iPhone, Ipad and Laptops) in this little film. Perhaps there’s room for a better creative strategy paired with a digital angle. Some even commented on a very relatable moment. What this marketing campaign illustrates is that impact and genuine value in a product or service is what will make a marketing campaign successful. - Kelly Samuel, Kelly Samuel, 9. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Brands that put emphasis on design outperform those that don’t by 200% on the Financial Times Stock Exchange index. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies. This category only includes cookies that ensures basic functionalities and security features of the website. Less of a “call to action,” and more of a public service announcement for large brands, https://www.adsoftheworld.com/media/outdoor/netflix_the_spoiler_billboard. Fab/La Fabricca Creativa is the creative force behind The Vittoria Institute’s print ad campaign “Flags”. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India. Chanel created a warm and loving marketing campaign to promote its iconic No5 perfume. Seriously, RyanAir? Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.