However, the situation is not the same globally. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Wu, D.Y., 2013. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. (n.d.). These cookies do not store any personal information. The demand for detachable and gaming machines is on a rise due to these factors. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. They form a major part of Lenovo’s target market. Use our swot analysis example to gain an overall understanding of Lenovo's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment. In order to take advantage of economies of scale, it has set its manufacturing units in low labor cost countries like China, Argentina and Brazil, which helps it in staying competitive and avoid price fluctuations in case of any economic shock. WTO has liberalized trade for international companies to take advantage of markets dispersed around the world; Chinese government talked with WTO in order to ensure that mutual agreement exists between the two institutions and in case of any dispute or friction there is established set of laws which are agreed upon beforehand. There are several other brands making similar electronic products. Lenovo, the largest PC maker in the world has registered some magnificent wins over a short period of time. Lenovo was founded in Beijing in November 1984 as Legend and was incorporated in Hong Kong in 1988. The level of rivalry in the PC market is quite strong. It further lags behind both Apple and Samsung in the global market for smartphones. Manufacturing setups and research facilities require a lot of investment. It also lags behind Chinese rivals Huawei, BBK (which offers the Oppo and Vivo brands) and Xiaomi in the Chinese smartphone market. Lenovo is a Fortune 500 company with high tech products in almost all fields; it has laptops and LCDs with the same name where as smart phone with the brand name Motorola. The general rule is that the more negative forces are affecting that market the harder it is to do business in it. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political, Economic, Social and Technological environments that affect industries and companies. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Various lines of Lenovo include the ThinkPad, IdeaPad, Yoga, IdeaCenter, and ThinkCenter. Price competition between the PC and personal technology brands is also intense and the demand for the low cost models is higher. on demand research and custom writing services. Access to worldwide distribution is required which takes a lot of time to establish. Understand the broad macro-environment of Lenovo and the global smartphone industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE). By using PCC materials Lenovo is saving considerable amount of natural resources which could have been used again had the recycled material not used by them. Kush, Jonathan (2018) "Pestle and Swot Analysis of Lenovo 2017" 123 Writing [Online] at https://www.123writing.com/free-sample/pestle-and-swot-analysis-of-lenovo-2017. However, it does not just build computers and IT solutions but also a wide range of electronic products including smartphones, tablets and smart TVs. The SWOT analysis report consolidates internal and external analysis. Beijing, China, Haidian District, Beijing, China It markets the ThinkPad line of notebook computers, IdeaPad, Yoga and Legion lines of notebook laptops, and the IdeaCentre and ThinkCentre lines of desktops. The main competition is on bringing the latest innovation to the market first and second is providing the best customer support. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. This increases the array of choices for the customers.
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