eBay collaborated with influencers to encourage consumers to celebrate self-expression and fill their cart with color. The influencers published 477 stunning pieces of content, which was great for Stadium’s influencer content strategy. The video went viral and generated 2 million views in 1 week. The campaign included covering rooftop parties and live social updates from sampling parties. By using this method, you’ll overprice creators by paying for followers you won’t reach. Takeaways: Because Bigelow Tea gave the influencers creative freedom, they were able to produce sponsored content that fit seamlessly on their social media. Great for: Increasing sales and converting leads, 9 examples of influencer marketing done right. The campaign generated 1.8 million impressions and nearly 1 million votes. from your collaborations. The awards quickly gained recognition, and top country artists then began to share links about them with their fans. There can be no doubt that MTV managed to help many young people’s sexual understanding as a result of this campaign. Two reasons why you should reuse influencer content: If you succeed with your influencer marketing strategy, you’re likely to receive an influx of new influencers reaching out to you for collaborations. Subaru Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. 2. It was a highly successful campaign, with 17 million potential contacts. Lyft wanted to show how meaningful connections can develop between drivers and passengers in their campaign. Content creation: You can calculate the amount you spent for every piece of quality content. This campaign aimed to remind New Yorkers that ice cream is an essential part of summer. #sponsored, A post shared by Logan Paul (@loganpaul) on Apr 17, 2017 at 4:02am PDT. To raise awareness of the campaign, they partnered up with top influencers on Instagram. We’ve compiled a handy list of the best influencer marketing examples available for you to learn from. For instance, influencer Chrished Bliss created a recipe for Bigelow Iced Tea with Lemonade Ice Cubes. In addition to the benefits listed earlier in the article, using an always-on strategy helps keep your brand top-of-mind when the influencers’ audience makes purchasing decisions. Motorola marketed these phones to a young demographic, and they realized that their target audience spent much of their time on YouTube. The influencers published content to let their followers know that Walmart would donate $0.90 for every like, share, or comment with the hashtag: #FightHunger. This resulted in them gaining. Influencers can capture behind-the-scenes sneak peaks of, for example, the brand’s new seasonal fashion lines or grand opening for their audience. Over 1,000 pieces of content were created using the hashtag #MakeWhatsNext. They’re often viewed as industry experts in different categories, such as fashion. You can then assess how effective your campaign was using the methods further below. Takeaways: Walmart & Sam’s Club launched an action-oriented campaign that engaged consumers and brought attention to a worthy cause. Dunkin’ Donuts and their agency, Trilia, wanted to create an awareness of National Donut Day. Andy Roddick broadcast from his couch, and two further periscopes were hosted at the Chase Lounge, to give fans an on-site experience. Takeaways: Microsoft highlighted powerful stories of real people, which enabled them to engage and inspire an audience. The shared content included original blog posts, photography, and branded video content. Lagavulin’s Youtube subscribers jumped from. MTV Pants Off is a SnapChat sex ed show, hosted by Laci Green, best known for her sex ed channel on YouTube, which has more than 2 million subscribers. In this article, we’ve gathered key learnings that will help you build a successful strategy. Detroit is not a broken-down city of the past. The content resonated with their followers, and the posts generated 32,000 engagements. You can then use this information to select influencers who have an audience that you want to target. The campaign reached 3 million people, with 40,000 cases of engagement. Professional studios can charge high fees to create content that influencers are capable of creating at a lower price. . This resulted in credible content that overperformed benchmark estimates. Anthem of Us Campaign for Bedrock Real Estate, Detroit, 6. Press- Media/Bloggers/Radio Stations. They decided to create the fan-voted "Rare Country Awards," to expand their reach to more country fans. Not only that, but you’ll be the first to access our new content, tools and offers. You are here: Check out our influencer marketing case studies for more inspiring success stories. General Country Fans Takeaways: By creating the Youtube series, Lyft successfully positioned themselves as a playful, fun brand, which makes them appear more approachable. They worked with influencers who matched their values and performed at or above industry benchmarks. Influencer Marketing Hub » Influencer Marketing » 12 Influencer Marketing Examples to Power Your Influencer Campaign Planning. You can then compare it to our benchmarks to see how it performed. Spreading the word about M&M's U.S.A. Every Saturday for eight weeks Pants Off “played” on SnapChat - just like a regular show. Use our guide on how to find influencers on Instagram to help you find the right partners. Receive exclusive content that you won’t find anywhere else other than our monthly subscriber mails. There were many authentic conversations with guests from across social media. Pepsi then analyzed the performance of all of the content that these primary influencers had created and shared. They revealed their identities to their passengers when the rides were over. The result was that Dunkin’ Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. Other local influencers like Pure Michigan and Quicken Loans helped with the outreach. Use our guide on, Content quality, as their ability to create content will reflect on your brand image and voice, You’ll also need to understand who the influencers’ audience is. The bottom line? These were considered to be Campaign Managers. Influencer marketing is well past its experimental phase. But finding influencers who are compatible with your brand can be tricky. Laguvulin partnered up with Parks and Recreation star Nick Offerman to create a quirky 45-minute video. To launch successful influencer marketing campaigns, you’ll first need a winning, Rather than taking an ad-hoc approach to influencer marketing, you should collaborate with influencers on an. Clash of the Corps - an Original Fuse Docu-series, Top Marketing Project Management Software. Brands allow influencers to temporarily take over their social media channels. A further 20+ influencers created visual content to encourage people to trial the flavors and vote. A $0.90 donation is enough to help secure 10 meals! Bigelow Tea is one of the most well-known and recognized brands in the tea industry. MTV decided that the best way to build an audience was to ensure that the show contained relevant subject matter for the teenage audience, to use influencers as guests, and to create stunning graphics. Also, Dunkin’ Donuts supplied the influencers with Snapchat Geofilters which people could use in-store. There are different types of influencer marketing campaigns you can launch depending on your budget and goals. Bigelow Tea also experienced an 18.5% boost in sales during the campaign.
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