I can aso see the age range distribution of that audience. – filter results to show users from specific cities and countries only. ( Log Out / Audience Insights When you want to drive organic engagement, Facebook Page Insights is the most valuable tool in your arsenal. As an advertiser, it's crucial to learn as much as you can about the audience you're looking to target. It shows you the simple steps to use Facebook's Marketing API to reveal interests that are not shown in Ads Manager. I built one myself. Basics. One must remember that our current goal. You ought to speak a simple, jargon-free language that your target users can easily understand. I guess that’s human nature, but it makes measuring response hard. Before you could choose to analyse custom audiences to find common traits across the people in your custom audience. Nothing you can do about it, except for waiting until it's fixed again. So read it once in full and bookmark this URL for later reference. I hope you enjoyed reading this Facebook Audience Insights guide. To refine it further, I’d recommend using a tool like Edit Central. It's like the manual version of my software. Like I mentioned in the previous part of this guide, currently you can choose to analyse 'Everyone on Facebook' or 'People connected to your Page'. Meaning that you could import an email list of your customers email addresses into a custom audience, and then have Facebook match these to Facebook users - to share information like demographics and likes with you. Upload app screenshots and update that page with feature sets you feel your users would find appealing. This means our audience is 2462 times as likely to like that Facebook page compared to everyone on Facebook. Sure, it's a completely different platform with it's own character - but purely from an advertising perspective Instagram is just one of the "placements" where your ads can be shown.There is no version of Facebook Audience Insights specifically for Instagram. That's when I discovered that Facebook's Marketing API returns all the available interest to target related to any topic - so a lot more than just 25. It's listed in the 'Analyze and Report' section of the menu (see screenshot below). Lifelong-learner. For example the app for page managers and group managers, or the app to manage Facebook ads. So a higher affinity score, means a higher relevance to your audience. This could work well when you want to see if a particular feature would appeal to your existing users in an involuntary manner. If you have tried Facebook Ads recently for market research, do share your thoughts in comments below. Use this tool to understand and create an audience, which in this case simply means create a subset of users who you feel may like your product. A common misconception amongst Facebook advertisers is that Facebook and Instagram have different audiences. Writing Compelling Ad Headlines that People Will Click. Facebook is constantly making updates and improvements to their platform. What do they like? Let's go to the tab next to Demographics which is Page Likes. While there is no single way for conducting market research and establishing if there is a real need for your product, Facebook Audience Insights and Ads Manager is advantageous for its inherent features like targeting for a particular demographic or user behaviour. It's not publicly available, because it comes as a bonus with InterestExplorer our software that reveals 1000's of hidden interests that are not shown in Ads Manager. If you’re just starting out, I’d recommend you to stay away from it for a while. Using Facebook Insights To Learn About Your Customers. They shut down this service in december 2017 when they started merging the large number of API's - like the feature rich Facebook Marketing API . When they deprecated the Facebook Audience Insights API, Facebook stated that they want their advertisers to use the Audience Insights interface - instead of interfaces developed by third-party developers. You can choose between 'Everyone on Facebook' or 'People connected to your Page'. What is Audience Insights on Facebook? Although I haven’t personally tried it out so not sure about the efficacy of it, but if you run a physical store, I’d suggest trying out Facebook’s local awareness ads, where it claims you can target users within few miles of your location. Change ), You are commenting using your Facebook account. They shut down this service in december 2017 when they started merging the large number of API's - like the feature rich Facebook Marketing API . Have an idea, but no app development skills? You can enter these in the 'Interests' field to see what the demographics of that audience are. Simply because ONLY Facebook knows so much about the audience - other vendors might have audience analytics tools but their sources of data are at least limited. In the Facebook Audience Insights Page Likes tab, you’ll see two tables with clickable names of Facebook pages. Power Editor is meant for, as its name suggests, power users, which in this case means advertisers who run and manage hundreds of ads everyday. Have an idea, but no app development skills? For free. When they deprecated the Facebook Audience Insights API, Facebook stated that they want their advertisers to use the Audience Insights interface - instead of interfaces developed by third-party developers. You use Facebook Audience Insights. You segment your audience type by selecting a number of parameters (discussed later), and Facebook … You will find the same options here as you do when using the Adverts Manager. If yes, it highlights them with a target emoji . Audience Insights is a vast database of information that lets you research specific audiences on Facebook. But can you target this as an interest in Facebook Ads Manager? Don’t forget to click ‘See All’ to get even more related results. is to validate value hypothesis and see if their is a compelling need for a product even before building it. Point your domain name to your brand new product page. On the left side of the screen (marked in red in my screenshot), you'll find all the filters you can use to define the audience you want to analyse. Just to see if a matching interest shows up. If yes, you can still start right away by ‘building’ a product. Part of that audience will be active on Instagram. Just wanted to quickly mention that before we dive deeper into the screens & tabs. All Rights Reserved. Nope, there is also no Facebook Audience Insights app. You use Facebook Audience Insights of course! What if you need more information more about your customers, fans or target market? Based on the filters you select you'll see the data on the right side of the screen adjust. A common misconception amongst Facebook advertisers is that Facebook and Instagram have different audiences. Sure, it's a completely different platform with it's own character - but purely from an advertising perspective Instagram is just one of the "placements" where your ads can be shown. If you have a mailing list of existing users, such as newsletter subscribers, or leads purchased from elsewhere, you can build a Custom Audience by simply importing their contact information – names, emails, phone numbers or both. What is the Facebook Audience Insights tool? Facebook offers a bunch of tools to marketers under its Ads Manager product, major ones being Power Editor, Audience Insights and App Ads Helper.