Through customization, the products can be seen by many people and therefore it complements the marketing duties of the business. These points are redeemable for exclusive gift cards. This also enhances your conversion rates. In this article, we will delve deeper into the world of product customization. The waiting time is reduced with this practice and the consumers get a free-hand to create the product how he/she envisions. Restructuring the Order Process: In the old process of customization involves many stages between customers and supplier. In order to understand the demand of your customers, asking for their feedback and analyzing their taste can be helpful. Tagged as business, Customization, October 12, 2015 He loves to write and read about latest technology trends. The icing on the cake: loyal shoppers also receive rewarded points for purchases. Adding personalization allows you to charge more for products because people understand the setup is more intensive than a cookie-cutter approach. Customization is a great way to differentiate your products and services from those of your competitors. What’s more? Customer retention is mainly built on forging durable brand-customer relationships and familiarity. Before some years ago, product personalization was limited to a specific group of items and brands. An improved sale in any business usually leads to better profits. Product customization offers many benefits and generally leads to higher conversion rates. And How can the e-commerce industry benefit from it? There are many benefits to offering customization options to your customers. https://www.itoris.com/magento-2-custom-options.html, Zehra Spindler, Calypso Now! This means buying existing products, which are then collected from a warehouse and shipped to the buyers. Thanks to the rise of Big Data, manufacturers and developers are finding ways to implement product customization and market their items according to their customer’s needs. PrestaShop Product Customization addon. We live in an extremely commercial day and age. This increases advertisement based revenues and page impressions as well. , Erwin Z, 1 Comment, March 5, 2016 Therefore, by introducing the product customization tool, your business website can also improve on the various search engine metrics like reduced Bounce Rates and more Time on Site and so on. By incorporating a product customization tool to your online store or a website, the entire process of product customization and order is streamlined. And the entire world is aware of this. If you are directly contacting your customers, this will assist you in understanding your customers and helpful for your organization too. Product customization offers numerous benefits and leads to higher conversion rates. Your customers are bound to spend more time on the website while customizing the products. Breaking news in design, marketing and business. Serena & Lilly combines these two pillars of product personalization in a smart way. In that time, Chetu has grown from a small 2 person company to a mid-sized software development firm with over 1200 employees. More and more brands are discovering the benefits of product customization and presenting shoppers with compelling options to design the product the way they want it. The above are some of the ways in which product customization can help your business to grow. Until a few years ago, personalized products were pretty much limited to a small circle of brands, Wat doe je als de verkopen teruglopen? They align items with core character traits and values of the customer and facilitate individual expression. Additionally, the spectacular rise in the number of online platforms and stores has given customers a wide array of buying options. Well-planned product customization gives businesses the opportunity to stand out from the crowd by differentiating their products and services from their competitors. The page features all of the subscriber’s travel details front and center, as well as the ability to easily manage bookings and check-ins online. The more the consumers engage with your site, the better the chances of conversions. All retailers irrespective of which product they are selling, discovering the value and benefits of product personalization. , Erwin Z, Comment Closed, March 10, 2016 We live in an extremely commercial day and age. Figuratively speaking, you could count the amount of personalized items on the fingers of one hand. Rather, it’s better to let the customers decide what they want and produce only what is needed. Take your e-commerce activities to the next level with a touch of personal finesse! Your customers are bound to spend more time on the website while customizing the products. Higher Prices: There are various studies and surveys available on the internet that suggest customers are willing to pay approximately a 25 percent extra for personalized items. You just have to pay attention to what your consumer is designing and this will give you an idea what users are looking and expecting from your brand. The reason? Akshay Sharma is a social media marketing enthusiast and has written many topics in the related field. Today, individuals will purchase items that meet their fashion tastes and inclinations and satisfy their needs. , subhasish And this is where product customization comes into play. - Communication Agency, Advertising, Media Consulting, Marketing Research, Business, Economy, Finances, Banking & Insurance, Pressemitteilung kostenlos veröffentlichen. Do you want to give shoppers the opportunity to design their own products? Demographics, online activities and product preferences are just a couple of striking examples. 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