Tell us what you think? There has been a significant change in market penetration by other brands in the smartphone market. Through this Apple SWOT Analysis report, one can learn the exclusive details of Apple. Leading In the lifetime of every successful company, there are points of strength and weaknesses that make up the company’s journey. The outbreak has significantly affected and may continue to disrupt Apple’s sales in the fiscal year 2021. This provides the company with a cutting edge competition in the market (Burrows, Hesseldahl, & Crockett, 2007). Apple Inc produced the first ever extremely successful personal computer. McGregor, J. et al (2006). Rapid technological change This research paper on SWOT Analysis for Apple Inc was written and submitted by your fellow student. In the year 2017, Apple acquired Regaind, a French AI startup and DeskConnect, an AI tool. (2020, January 16). As the pioneer of this analysis, and one of the first strategy theorists Ken Andrew was the first who analyzed the strategy with considering capabilities and resources with the external environment. Apple has been under constant pressure by government agencies to unlock the iPhone via a backdoor, which means unlocking the encryption of the iPhone and giving access to its data. The lost of buyer is not a key threat at this point of time. I am glad you liked it. Forbe's Fortune In several instances, Apple has denied providing the backdoor mechanism because it can be exploited by the bad guys, which eventually exposes the security of millions of iPhone users. For example, iPod and MP3 have ruled the market today while in the recent past CD, DAT and Vinyl were on the top. Recently, the company has extended its AI portfolio. Abstract It is an American multinational founded on April 1, 1976 by Steve Jobs, Ronald Wayne, and Steve Wozniak. The plan is to enter the automobile industry by 2020. Dell, HP, and Lenovo are among the laptops that threaten the sale of Apple’s MacBook since some of these products are more affordable and readily available in the market. Due to the fast development in technology there is a looming change in the demand when new brands will be developed (Burrows, Hesseldahl, & Crockett, 2007). “The original iPhone, it combines three products in one – a revolutionary phone, a widescreen iPod, and a breakthrough Internet device with rich HTML email and a desktop-class web browser” (Steve Jobs 2008). Apple now offers a variety of different products that include home computers, personal computers, phones and music devices. This decline in gross margin is primarily attributable to new products with higher cost structures like the iPad. The flipside to this is that Apple had announced a 6 billion dollar profit in the last quarter of 2010, providing the momentum that they need to thrive for years to come. The opportunities have evolved from the traditional mobile phones and computers to iPads, Apple TV and Apple watch. Importance of Exercise Apple SWOT Analysis. Apple wants to bring the best user experience to its customers through its innovative hardware, software, peripherals, services, and internet offerings. So one can conclude a extraordinary stock performance. Revenue | $ 27.56 billion (2012) | Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in April 1976. Here’s a detailed analysis of Apple’s strengths, weaknesses, opportunities, and threats. Its great strength lies in the design, development, and manufacture that most competitors are unable to match and they lack a similar product ecosystem such as the one coveted by Apple(Thao & Tsanthaiwo, 2017) . l Bluetooth: Not Present. The Company continues to develop new products and technologies and to enhance existing products that expand the range of its product offerings and intellectual property through licensing and acquisition of third-party business and technology, which is reflected in their research and development spending. 5. The introduction of Podcasts allows people to download radio shows and play them back on iPods as well as other MP3 machines. Apple is already planning to expand its music streaming services to 52 emerging markets in Africa and the Middle East. Marketing programmes of the company have focused on retail stores, online stores and other subsidiaries of the company to reach as many customers as possible. Mission & Vision No plagiarism, guaranteed! The promotion is valid for either 10% or 15% off any service. The ability that Apple has to block third party apps is a great way for them to stay in control and to collect profits. For example, the market share for MP3 was rated to be 78 percent in the US market in 2007 while the global market share was below 50 percent in most countries. ...SWOT Analysis and Tools Sustainability made Possible through Liam. 9. Any subject. The IBM [...], Society changed overtime, technology improved quickly. Apple barely gives information about its projects and the market has to keep on speculating. Business Week, Issue 4042, p88-92. The technology industry is rapidly growing and changing as compared to many other industries, this means that Apple has to keep innovating to remain among the market leaders, and have unique inventions that help it stand out of the rest. Roughly 16 million girls aged 15 to 19 years and 2.5 million girls under age 16 years [...], Apple's corporate strategy is to constantly expand their product base. iPhone App Store ” blocks innovation, blocks competition,” and “allows Apple to charge monopoly rents.”. THREATS - Global economic situation is likely to reduce demand for higherpriced consumer items. "SWOT Analysis for Apple Inc." IvyPanda, 16 Jan. 2020, ivypanda.com/essays/swot-analysis-for-apple-inc/. In addition, about 14.5 % of its $274 billion in revenue came from China (a big market for Apple). Apple puts dedication into its product designs. The user takes a photo on the iPhone, it is immediately uploaded to the Photo Stream in iCloud, and shows up on the user’s computer or iPad. Employees | 1,800,000 (2013) | The disadvantage of this strategy is that the company will not have the independence of conducting its own developmental strategies.
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